A backlog that moves.
Audits become verified fixes. Researched opportunities become pages. Give your team more time for strategy, design and client relationships.
Max for agencies · Your brand. Your standards.More care for every
More care for every
client website.
SEO, new pages, content and ongoing care across your portfolio. Max handles the delivery, your team sets the direction, and your clients see your brand.
Your domain. Your client portal. Your rules.White-label client portalControl per websiteVerified, reversible changes
TAKE A LOOK INSIDEOne place for the work
One place for the work
that keeps websites improving.
Explore what Max takes on, from the next growth opportunity to the everyday fixes. The examples below show how each workflow fits together.
WORKFLOW / 01ILLUSTRATIVE EXAMPLE
FROM SEARCH DATA TO A CLEAR NEXT STEP
The next opportunity, researched.
Prioritise work by business value. Max studies live search results, checks the client’s existing content and asks for missing facts before he writes.
Garden maintenance in MalvernNew service pageBrief ready
Make the services page easier to findSEO improvementFor review
Answer seasonal planting questionsSupporting articlePlanned
Research →︎ business facts →︎ brief →︎ private previewA plan with a purpose
MORE CAPACITY FOR THE WORK AFTER LAUNCHYour team’s expertise.
Your team’s expertise.
With Max behind it.
Deliver the ongoing work your clients need, with control over every website and a record of what was done.
Content that keeps coming.
Plan and publish useful articles for each client, using verified business facts and the review settings you choose.
Care across your portfolio.
Monitor uptime, catch technical problems and manage WordPress updates with rollback if a site stops responding properly.
Value your clients can see.
A portal in your branding shows completed work and results. Max drafts progress emails for your team to review and send.
THE GROWTH PLANTurn search opportunities
Turn search opportunities
into work worth delivering.
Give every client a researched plan, prioritised by business value. Max connects the opportunity to a brief, a page and the evidence of what happened afterwards.
FERN & FIELD
Example growth planYour next opportunities
Prioritised by what matters to the business and where search leaves room to grow.
New service page
Garden maintenance
An important service is mentioned on the site, but has no page explaining it. Give people searching for it a useful place to land.
Do the research first
Review the pages that already rank, check your existing content and build a brief around the service.
A fact only the business knows
Which areas do you cover, and what does a maintenance visit include?
Answers are remembered, so the same question isn’t asked twice.From the plan to a private preview
A service page using your existing hero, service sections and FAQs.
Business value comes first.
Set the services and priorities for each client. Max uses them alongside search data to rank the next pieces of work.
Every idea earns its place.
Live search research, a check of what already exists and confirmed business facts. Max advises against work that would only duplicate a page.
The results get followed up.
A three-month baseline, then reviews at 28, 56 and 90 days. With context for seasonality and other changes, rather than promises of rankings.
The strategy stays with your agency. Max helps you deliver it.Explore growth plans for your clients
02 / THE CLIENT EXPERIENCE
Your agency.
Their own client portal.
The work, the results and the next steps, in one place your clients can understand. Use your own domain and branding, and choose which sections each client sees.
Try your name and colour. The preview updates as you change them.
SAMPLE CLIENT PORTAL · ILLUSTRATIVE DATA
YOUR WEBSITE
Fern & Field
fernandfield.exampleBeing looked afterVisit website
Carefully managed by Studio North
Carefully chosen improvements are made for you as they are found, and every change is checked as soon as it is live.
OverviewAmendQuestions1ResultsGoogle searchesWebsite healthArticles
We have some questions for you
We’re planning improvements to your website and need a few facts only you know, so everything we write is accurate. Answer the questions.
24pages and images we know inside out
12full website reviews completed
18improvements completed and checked
6articles added to your website
What we’ve done for you
Work that is live on your website and checked.
Completed a full website review
TodayCarefully reviewed your service pages
Improved how a page appears in search
YesterdayGarden maintenance — a clearer title and description
Connected two related pages
This weekGarden design and seasonal planting
Added a useful article
This weekHow to look after a newly planted garden
Improved how a page appears in search
This weekHedge trimming — clearer service information
What we look after
Running in the background, shaped around the services active for your website.
Thoughtful search care
We regularly review your pages for clear, worthwhile ways to help people find and understand your website.
An up-to-date picture of your website
We keep track of your pages and images, so our work is grounded in what your website actually says.
Learning from Google Search
Real search data shows which pages people find, and where a careful improvement could help.
Learning from your visitors
We look at how people use your website, so we can focus on the pages and journeys that matter most.
Fresh, useful articles
Articles written from your business’s point of view, linked to your real services.
Careful changes, checked twice
Every change is checked on your live website. It only counts as done once that check passes.
Questions about your website? Anything here can be explained in plain English. Get in touch with the Studio North team.
Sample company, sample activity. Your clients see their own website’s verified work and the sections you enable.
03 / YOU SET THE PERMISSIONS
How much freedom
does Max get?
Set the level of autonomy for each website. A cautious client and a fast-moving one don’t need the same workflow.
PER-WEBSITE PERMISSIONS
A proposal first. Your decision next.
Max proposes each change. Your team reviews it and decides what goes live. Keep close oversight wherever a client or project needs it.
✓︎ New pages & amendments need approval✓︎ Articles follow your publishing settings✓︎ A person always sends client emails
AMEND / TRY A SMALL CHANGE
A simple way to
change the words.
Give selected clients a simple way to request text changes. Their requests wait for your agency’s approval before Max starts.
Click the heading.
See how easy it feels.
Try it here. This is a local demo; it won’t change a real website.
fern & fieldGARDEN DESIGNRooted in the outdoors. ↗︎
A LITTLE CLOSER TO NATURE
Thoughtful outdoor spaces, made for everyday living.
Find your outside ↗︎01 / Select up to five text changes02 / Preview before publishing03 / Agency approves the final change
THE PRACTICAL BIT
Works with your portfolio.
Here’s what each connection supports.
WordPressThe Max connector plugin
SEO, articles, amendments, updates and uptime. New pages use your existing Elementor sections.
Next.jsGitHub + Vercel
SEO, articles, page building and amendments, with private Vercel previews before publishing.
Any websiteIts web address
Website health, search reporting and uptime. Editing needs a supported integration.
Search and visitor reporting uses Google Search Console and GA4, connected with the business’s permission.
BEFORE YOU BRING MAX IN
The details.
Is Max a product our agency can use under its own brand?
Yes. Max works behind your agency with a client portal on your own domain, your branding and your chosen assistant name. You control what each client sees and can do. The client relationship stays with your agency.
Which platforms can we connect?
WordPress uses the Max connector plugin; its page builder supports Elementor pages. Next.js uses GitHub and Vercel, with private previews before publishing. Any website can use health checks, search reporting and uptime monitoring. Search Console and GA4 connect with the business’s permission.
How much can Max do without our team approving it?
Choose approve-only, earned autonomy or fully autonomous routine fixes per website. Earned autonomy allows a kind of change once Max has shown that kind works. New pages and amendments always need approval. Articles may publish automatically or wait as drafts, according to your settings.
Can clients ask Max for website changes?
You can allow selected contacts to request text amendments from their portal. They select up to five changes and describe what they want. Client requests wait for agency approval before Max starts, and the resulting private preview needs approval before publishing. Image amendments are upcoming.
Does Max send emails to our clients automatically?
No. Max drafts plain-English progress emails covering verified work and your own notes. A person reviews the draft and presses send. Your agency can also send chosen contacts links to answer open business questions in their portal.
How are changes checked and measured?
Max reads the public page after a change to verify that it appeared. Each change is recorded and reversible. With search and analytics data connected, work is measured against a three-month baseline at 28, 56 and 90 days. Reports note other changes and seasonality; rankings and traffic are not guaranteed.
How does pricing work?
We agree scope and a monthly cost around your portfolio, platforms and supported workflows. Arrange a demo to walk through the product and confirm the right setup before starting.
LET’S TALK ABOUT YOUR PORTFOLIOGive your agency
Give your agency
a little more Max.
Tell us about the sites you maintain and the work you want help with. We’ll walk through the product and agree the right setup and monthly cost.
Arrange a product demoPrefer a form? Send an enquiry →︎BUILT AROUND YOUR AGENCY
- Your branding and your domain
- Permissions set for each client website
- Verified changes and clear reporting
- WordPress, Elementor and Next.js
A walkthrough of the product, tailored to your portfolio.